2026 Outlook
Currently, we are seeing the highest potential in two specific areas. Central Tokyo (Minato and Shibuya wards) remains the safest bet for stability and high asset value. However, for growth potential, Osaka is becoming very attractive due to upcoming international developments. As your broker, I can help you identify specific neighborhoods in these cities that align with your budget.
If your goal is asset protection, Toyota (specifically the Land Cruiser and Alphard series) and Lexus are unmatched for resale value in Japan. For European imports, the Mercedes-Benz G-Class (G-Wagon) continues to command a premium, often selling higher than the original sticker price even after a few years.
In the current Japanese market, "near-new" used vehicles (1–3 years old) often provide the best balance. You avoid the initial depreciation hit of a brand-new car, but still get a vehicle in pristine condition. As a broker, I can access auction data to find these "sweet spot" vehicles that offer the best value for money.
The trend is shifting towards "OEM Plus" and "Sophisticated Luxury." Instead of loud, over-the-top body kits, owners are looking for high-quality carbon fiber accents, premium forged wheels, and subtle suspension tuning that enhances the car's original lines without ruining its elegance or resale value.
Global demand for Japanese sports cars (like the Nissan GT-R and Toyota Supra) is skyrocketing. Buying these vehicles in Japan now is not just about owning a car; it is about holding an asset that is globally desired. We can help you source clean, unmodified examples that are becoming harder to find every day.









